(Original post here)
We have been hearing about Telepresence for some time now. Its primitive form, video-conferencing, has been around for a while. Now I think we are at an inflection point in the technology maturity level. Admittedly, Telepresence technology has a better use in other industries than in IT Services/BPO.
New Opportunities
Indian IT companies have hit a slow growth path due to a variety of factors such as rupee appreciation, slow economy, and increased competition in outsourcing. It is true that Indian IT companies arguably pioneered the offshore model. However, US-based IT services companies have quickly learned to play the same game. The current traditional Global Delivery Model has matured and is no more a key differentiator. Onshore, Offshore, Nearshore, Right Shore, Anyshore are passé. It is time to have a "shore-proof" delivery model.
I personally feel that the Telepresence technology is one that has the potential to trigger some innovation in the offshore service delivery models. Of course, technology alone can't provide a competitive advantage if commoditized - an exception being early adoption. It is how one uses the technology that brings out the differentiation.
Current Offshore Delivery Model and Challenges
By its nature, global delivery model involves people from different geographies, cultures and social backgrounds. Most of the communication in the current model happens over e-mails, long early-morning or late-evening telecons, web conferences, instant messages etc. Videoconference is very rarely used in most offshore companies. Talk to anybody that works in a global delivery model, and they are sure to blame the "other-shore" team for any problems in the projects/programs/products.
Can Telepresence Improve It?
Most of the current challenges are related to communicating with e-mail or phones. Teams miss precious non-verbal clues such as body language, moods, and cultural nuances when communicating over these traditional channels.
Some of the immediate effects with the adoption of telepresence technology could be:
- More effective communication between the teams leading to better execution and improved team dynamics
- Reduced travel costs - Initial knowledge transition or requirements gathering phase can happen without the teams traveling; Project/Program/Customer Reviews; Sales presentations; Conceivable elimination or reduction of the role of a pure onsite "coordinator"
- Team meetings - Brain-storming with customer, onsite, offshore teams
Prohibitive Cost
No doubt that these systems are expensive at $200K-400K and upwards, not to mention the maintenance costs. Connecting key development centers in different geographies may be the first step. These can act as hubs servicing multiple customers, projects and teams. An account review where 2-3 executives from an offshoring company travel across the globe for a day or two, will cost about $20,000. I think a basic telepresence pays for itself after 15-20 such virtual meetings.
Indian IT industry uses a convenient the excuse that they have competitive edge over China and other alternative offshoring destinations because of its large pool of English-speaking engineers. While it is true to some extent, that gap is narrowing very quickly. If you add technologies like this to the mix, communication becomes less of a hassle. China or Vietnam or Malaysia could see this as a disruptive technology to challenge Indian IT companies.
Should Indian IT companies such as TCS or Wipro or Infosys seriously consider it or is it too soon to think about it?
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