Wednesday, February 20, 2008

In-line Video Ad-blocker

If you are just crawling from under a rock, here is some news for you. The future is digital. More and more content is getting distributed over the internet in digital format. Online video is now everywhere. YouTube has become part of our existence. With more eyeballs getting glued to online streaming content, can advertising be far behind? Video ads, in-line ads with various levels of interactivity are the new advertising models.

I can't think of a time I enjoyed an advertisement while watching a video online. I am sure I'm not the only one that feels this way. I hope I will have at least the following options to get around this pain.

In-line Video Ad Blocker
You have an ad blocker for everything. Pop-ups. Banners. Even the new video advertisements. Why not for the new wave of in-line video ads? I'm sure there is enough market for people who don't want to look at any advertisements distracting them from watching the content. This Ad Blocker could be extended not just to the internet but various other devices we use such as mobiles and Web TV.

Ad-free Content
Ok. It is not new. Nonetheless, the digital distributors who respect the content user's right to not be pummeled with the ads, can offer content without advertisements. I will certainly pay premium for the ad-free content just like I do for the ad-free channels in my cable.

Lets see what the future brings.

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